(Audience) Size Matters
Know who you seek to serve A useful exercise when vetting your latest product idea is to determine the overall size of the market and the financial potential of that … Read more
Know who you seek to serve A useful exercise when vetting your latest product idea is to determine the overall size of the market and the financial potential of that … Read more
A core tenant in agile product development is the idea of minimal viable product, or MVP. For such a fundamental and powerful concept, it’s remarkable how often some either misunderstand, … Read more
Reduce Risk and Future-proof Your Business with Smart tech Strategy The software world is rife with dogma. Developers argue about the benefits this language or that, new frameworks rise and … Read more
Let’s consider a scenario where the Decision Maker for a new product initiative has just said something like: “There’s no way I would ever sign off on this as anything … Read more
While it may seem obvious that meeting the needs of the customer is the Prime Directive when it comes to building a software product, getting everyone in the room to … Read more